Ответ: Adobe-сертификация
Шляпа ответит, если захочет. Но, думаю, любознательным читателям нелишним будет чтиво (1) в аттаче, основополагающая статья Warnock'а от 1991 года, когда никакого pdf не было, но была понятна необходимость в чем-то большем, чем посткрипт, и, (2)
интервью того же Warnock'а 10 лет спустя (внешняя ссылка, т.к. файл большой). Также, без ссылок, (т.к. это и так понятно(?)) -- основные дивиденды с акробата адоб имеет не от каких-то креатив-сьютов и тем более препресса, а от крупнейших организаций (корпораций), которые, таки, внедрили тот самый "невозможный", по мнению Scorry, документооборот.
всё-таки, цитаты:
из (1) (это 1991 год):
What industries badly need is a universal way to communicate documents across a wide variety of machine configurations, operating systems and communication networks. These documents should be viewable on any display and should be printable on any modern printers. If this problem can be solved, then the fundamental way people work will change.
из (2) (2001):
Zipper: You introduced Acrobat, initially called “Carousel” at Seybold Seminars in 1991. ... Adobe’s marketing decided at that point to initiate a program around a theme like “the paperless office.”
Warnock: Yes.
Zipper: Did you believe in the paperless office at that time?
Warnock: Well, no, because people still like to read books; they still like to read paper. But what I did believe in was communication of documents without paper; that is, getting the document from point A to point B without having destroy a bunch of trees.
... There was a lot of pressure in the company to kill the product because it wasn’t an economic success, but I was absolutely convinced that this was a long-term winner and did not allow that to happen.
Zipper: Did you expect that the printing and publishing industry was going to accept PDF first? Did you expect that?
Warnock: No. Actually, I thought that there were a lot of problems that had to be solved to get the printing technologies correct. I actually thought office workers and network administrators would understand it first.